SEO or Search Engine Optimization helps the website to get visitors by using different online promotional activities. In order to do this, your site must maintain a good position in the Google search engine. Once you maintain that good position in Google, you may get a huge number of online visitors for your website. And that’s “high traffic.” For you to generate a favorable amount of traffic, your keywords must be searched very often on search engines by your prospective visitors. SEO Google AdWords will definitely help you with your keyword problems.
There are actually a lot of companies that provide services like flash animation, link building, website development and hosting services, SEO consulting services, and SEO Google AdWords.
Google AdWords is a popularly sought after service provided by website owners. With Google AdWords, the SEO service providers offer creation and expansion of ads, ads structured campaign management, optimization of ad groups, an extension of ad groups, and traffic tracking. Some other services performed with Google AdWords are flash animation under multimedia presentation, 2D and 3D animation, design animation, and flash banners.
There are some people who have the misconception that Google AdWords is used for PAID traffic only but that is not true because it can also be used for SEO.
Below are some points that will explain the roles of AdWords in SEO Google optimization:
- Keyword Research
Keyword research is the most important use of AdWords. It is because keywords are the basis of any search. There are times that an expert will think that users will use simple words to search for any content but what really happens is completely different. Most of the time they use unexpected and weird words to make their searches. Users don’t have any idea about popular keywords so they use the words that they think will lead to the results they are aiming for. This is why you need Google AdWords keyword research to get an idea of what keywords visitors are using to search for something. It is so simple to use. You just need to feed some basic keywords and a whole list of suggested and used keywords is provided to you by Google AdWords.
- Verify the Keywords
You need to search for your selected keyword and find out the position of your website in SEO. Using Google AdWords for SEO, we will be able to find the bounce rate of used keywords. If your bounce rate is high, you can change the keywords so you can have better positioning or ranking.
- Better Click Thru Rate
There are times when your website ranks well through a few keywords but falls short of bringing enough business to you. The reason is an inappropriate description of the title of your web content. When this happens you will need to run AdWords campaign and find the performance of your site. You may try different combinations of title and content then keep checking the output.
Google Analytics can always be used to compare conversions in different geographic locations. When you use Google Analytics, you will be able to know in which country a certain keyword is making maximum traffic. Once you know that, you can target those countries. You may create extra pages for those countries and target businesses around them.
It is important for advertisers to erase or remove their misconceptions with Google AdWords. And it is also equally important for SEO experts and publishers as well to change their views about SEO Google AdWords.